As a successful business coach and consultant you’ve earned your stripes; you’ve honed your special skill-set through years of education, training and experience. But how do you share your qualifications with prospective clients in a way that makes you stand out? How do potential clients know that … [Read more...] about How Leadership Newsletters Add Value
content marketing for coaches
3 Time Management Tips for Executive Coaches
As an executive coach, your time is spread thin with tasks to keep your business running and growing. Each one requires full attention while addressing, and a continuous mindfulness when you’re not. How are you doing with managing all your time demands? Between your coaching sessions, assessments, … [Read more...] about 3 Time Management Tips for Executive Coaches
Just How Important Is “Content Marketing” for Coaches?
Content Marketing is now established as a key success factor for many professionals such as lawyers, doctors and many consultants. If you’re a busy successful coach working with organizations, you probably value your word-of-mouth referrals. But pay attention to your online content marketing … [Read more...] about Just How Important Is “Content Marketing” for Coaches?
Blogging for Busy Coaches and Consultants: Fill-in-the-blanks?
There's no doubt that the costs of NOT blogging (lack of search engine indexing, hard to get found on Web, weak Internet presence) outweigh any excuse you can come up with. Even if you're busier than most, if you're in a service business that depends on creating strong credibility and trust, you … [Read more...] about Blogging for Busy Coaches and Consultants: Fill-in-the-blanks?
Your Coach Website: 4 Ways to Stand Out from the Others
How does your coach website stand out from your competitors' sites? Want to know what you can do to optimize your online marketing to get found, get known and get clients? Here's why this is important: I'm going to ask you to put yourself in the shoes of your ideal clients. Imagine they have a … [Read more...] about Your Coach Website: 4 Ways to Stand Out from the Others
How Does Content Marketing Work for Executive Coaches?
How does content marketing work for executive coaches and consultants? What makes someone pick up the phone and call you to inquire about your coaching services after they read an article you publish in your newsletter or blog? Ah, yes, but there's the problem right there in red, the "ACTION" word. … [Read more...] about How Does Content Marketing Work for Executive Coaches?
The Best Content Marketing Solution Strategies
Content marketing is challenging, but it can also be the most rewarding work. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build … [Read more...] about The Best Content Marketing Solution Strategies
The Tricky Art of the Apology
Who hasn't said something in the heat of the moment that they regret? Everyone makes mistakes. We make insensitive statements, we speak before we think, and we let our emotions get the best of us. No workplace is perfect. Managers berate subordinates in meetings. Colleagues make snide remarks … [Read more...] about The Tricky Art of the Apology
Your Personal Presence:
Appearances Matter
How much time and attention do you give to your wardrobe and appearance? It’s often the little things that count. Like it or not, first impressions matter.
Remember Malcolm Gladwell’s blockbuster book Blink, back in 2007? The author stresses how quickly we decide to like or dislike someone. Our … [Read more...] about Your Personal Presence:
Appearances Matter
Emotional Expressiveness for Leaders
How well do the leaders in your organization express their emotions? What about you? Do you appropriately articulate your feelings? Do you use emotional expressiveness to persuade and inspire others? “Great leaders move us. They ignite our passion and inspire the best in us. When we try to explain … [Read more...] about Emotional Expressiveness for Leaders