Content Marketing is now established as a key success factor for many professionals such as lawyers, doctors and many consultants. If you’re a busy successful coach working with organizations, you probably value your word-of-mouth referrals. But pay attention to your online content marketing … [Read more...] about Just How Important Is “Content Marketing” for Coaches?
There's no doubt that the costs of NOT blogging (lack of search engine indexing, hard to get found on Web, weak Internet presence) outweigh any excuse you can come up with. Even if you're busier than most, if you're in a service business that depends on creating strong credibility and trust, you … [Read more...] about Blogging for Busy Coaches and Consultants: Fill-in-the-blanks?
How does your coach website stand out from your competitors' sites? Want to know what you can do to optimize your online marketing to get found, get known and get clients? Here's why this is important: I'm going to ask you to put yourself in the shoes of your ideal clients. Imagine they have a … [Read more...] about Your Coach Website: 4 Ways to Stand Out from the Others
How does content marketing work for executive coaches and consultants? What makes someone pick up the phone and call you to inquire about your coaching services after they read an article you publish in your newsletter or blog? Ah, yes, but there's the problem right there in red, the "ACTION" word. … [Read more...] about How Does Content Marketing Work for Executive Coaches?
Is it possible to overturn negative thinking? There is nothing more detrimental to an organization than a leader with a negative mindset. In their view, efforts are rarely good enough, things just don’t ever seem to go right, plans will likely fail, people are unreliable, or problems are beyond … [Read more...] about Overturn Negative Thinking
As a leader, how effective are you in overcoming adversity?
How a leader responds to adversity reveals how effective that leader is. Reactions to setbacks or crises not only test leadership character, they define it.
Some difficulties are devastating, and unfortunately, they are compounded by … [Read more...] about Overcoming Adversity:
3 Steps Great Leaders Take
Can we really defeat skepticism? Should we? Skepticism in leadership takes on several forms; some are advantageous, and some are detrimental. In its truest sense, skepticism is a logical and rational challenge of ideas to get to the reality or truth about a specific issue. Leaders with such a … [Read more...] about Defeating Skepticism
When it comes to leadership give and take, are you a "taker," or a "giver?" Western leaders have been conditioned for generations to believe that the way to advance is to claim as much as possible, to take more than you give. Many leaders make personal gain the objective of business life, and … [Read more...] about The Paradox of Leadership Give and Take
If you have friends at work you most likely enjoy your job more. But did you know that you make better decisions, are more engaged in your work, more committed, and productive? Making friends at work is more important than we give credit. Workplace friendships are one of the strongest predictors of … [Read more...] about Making Friends at Work
In organizations with “good-enough” cultures, billions of dollars are wasted each year by leaders and staff who compromise on standards. Such leaders endanger themselves and their careers by permitting a “good-enough” mentality. Fortunately, this danger of mediocrity has a remedy. “Only the … [Read more...] about The Failure of “Good-Enough” Cultures