How does content marketing work for executive coaches and consultants? What makes someone pick up the phone and call you to inquire about your coaching services after they read an article you publish in your newsletter or blog?
Ah, yes, but there’s the problem right there in red, the “ACTION” word. How do you get readers to contact you?
It’s all fine to publish interesting articles that show off how smart you are…but there has to be something that compels readers to take further action…like emailing or calling you to find out how you can help them.
That certain “something” lies in how well you communicate your personality, values, and authenticity to your readers. We can’t do that for you, but we can supply credible, interesting, and quality content for your newsletters, reports, and blogs.
Then, all you have to do is add your own stories and anecdotes to connect the dots back to your web pages and contact page.
The solution is ready-to-publish blog posts that are easy for you to add your own personal client stories. That saves you time and energy with research and writing.
A subscription of 12 article topics are delivered as 3 or 5 article nuggets written in blog style, using the personal pronoun “I,” so that you only have to add your own stories from the work you do. You also add links back to relevant web pages about your services and products.
In this way, 90% of the work is done for you. When you think of the time you’ll save writing and researching, you won’t want to do without this service. We’ve covered dozens of leadership topics for you, through hundreds of top-quality articles!