Content marketing for coaches and consultants has changed dramatically over the years. Consider this: when Content for Coaches began 15+ years ago, search engine optimization (SEO) was based primarily on three things: content frequency, keywords and links. This created a fairly clear SEO path for … [Read more...] about What Coaches and Consultants Need to Know about SEO
content marketing
Just How Important Is “Content Marketing” for Coaches?
Content Marketing is now established as a key success factor for many professionals such as lawyers, doctors and many consultants. If you’re a busy successful coach working with organizations, you probably value your word-of-mouth referrals. But pay attention to your online content marketing … [Read more...] about Just How Important Is “Content Marketing” for Coaches?
Blogging for Busy Coaches and Consultants: Fill-in-the-blanks?
There's no doubt that the costs of NOT blogging (lack of search engine indexing, hard to get found on Web, weak Internet presence) outweigh any excuse you can come up with. Even if you're busier than most, if you're in a service business that depends on creating strong credibility and trust, you … [Read more...] about Blogging for Busy Coaches and Consultants: Fill-in-the-blanks?
Your Coach Website: 4 Ways to Stand Out from the Others
How does your coach website stand out from your competitors' sites? Want to know what you can do to optimize your online marketing to get found, get known and get clients? Here's why this is important: I'm going to ask you to put yourself in the shoes of your ideal clients. Imagine they have a … [Read more...] about Your Coach Website: 4 Ways to Stand Out from the Others
How Does Content Marketing Work for Executive Coaches?
How does content marketing work for executive coaches and consultants? What makes someone pick up the phone and call you to inquire about your coaching services after they read an article you publish in your newsletter or blog? Ah, yes, but there's the problem right there in red, the "ACTION" word. … [Read more...] about How Does Content Marketing Work for Executive Coaches?
The Best Content Marketing Solution Strategies
Content marketing is challenging, but it can also be the most rewarding work. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build … [Read more...] about The Best Content Marketing Solution Strategies
The Lure of Procrastination: 6 Things to Ignore
Given the results of procrastination – hurried work, mistakes, stress, missed deadlines – it's a wonder why anyone would put off what can be done right away. And yet who doesn't let projects slide, especially ones we don't like doing? If you find yourself procrastinating on a task, try thinking of … [Read more...] about The Lure of Procrastination: 6 Things to Ignore
Get More Blog and Web Traffic
I hosted a teleseminar this past month and the recording is now available: The Ultimate Traffic Formula with Michael Martine of Remarkablogger Access to handouts, worksheets, action steps and MP3 audio file. Information and registration here: Get More Blog Traffic $49.00 If you're not … [Read more...] about Get More Blog and Web Traffic