6 Deadly Blog Branding Mistakes to Avoid Many professionals and entrepreneurs are brandless or under-branded. And so are their blogs. They don't stand out from their competition, and on the Web, that's a disaster. As a result, the effort, time, energy and money spent … [Read more...] about Branding is Critical for Content Marketing
Content Marketing Matters
A majority of U.S. workers do not think their bosses are honest, said a survey released in October, 2009. One in four would fire their boss if they could. This news is certainly fodder for executive coaches and consultants working with bosses. The survey was conducted for Adecco Group North … [Read more...] about Dishonest Bosses: They’re Everywhere…
It took me about a year to start using Twitter once I created my account back in 2007 because I didn't understand how to use it, or what the real value was. Now I'm using it 2-3 times a day, but only spending about 10 minutes at a time. I've got it set up for keyword alerts to my email inbox, … [Read more...] about Are Smart Coaches Using Twitter?
The Leading Coaches' Center is a brand new membership site (free to join) where leaders and coaches can share, learn, contribute and advance the profession together. Suzi Pomerantz is the creator of this new site, and it looks like it's going to be valuable. A few leading coaches have already … [Read more...] about Leading Coaches’ Center Opens Its Virtual Doors
Mark Joyella is an Emmy-winning television news reporter who's turned his talents to a specialty in coach reporting. He's making a series of video clips on coaching in organizations. This current video highlights how companies on Forbes Magazine's annual list of the "Best Companies to Work For" are … [Read more...] about Best Companies Are Committed to Coaching: Video
I have a question for all you executive coaches working in organizations. How common is it to hear discussions on "going green" and corporate social responsibility? I'm reading a lot of things right now about this:
Harvard Business Review, September '09: Why Your Next Business Model Must Be … [Read more...] about Is “Going Green” a Smart Business Strategy…
or Just Idealistic Talk?
Inc. magazine writes about complacency & a sense of urgency in their current online edition. In this great article, Harvard Business School professor John Kotter, author of A Sense of Urgency and Leading Change, talks about how to lead during a recession Here's an excerpt: John Kotter got … [Read more...] about John Kotter’s Urgent Message for Leaders & Entrepreneurs
One of the best ways to improve your marketing efforts is to watch and read what others are doing online. But this can be confusing, since promoting your executive coach services isn't the same as selling cars, or real estate or even life coaching. How are the top people in your industry marketing? … [Read more...] about Top 10 Leadership Blogs for 2009 Announced
Recently my tennis pro, Woody Yokum, asked me to keep my left hand on my racket a little longer than usual as I brought my racket back for a right forehand. This helped me get more shoulder rotation. Then I unleashed my stroke and hit the ball. BAM! The ball flew faster and harder than I'd ever … [Read more...] about How to Get More BAM! from Your Business Blog
You would think that bad business results would be enough to shake people out of complacency, but complacency is much more common than we think. In the current economic climate, you might assume that workers would be too worried to be complacent. But that’s not true. Author John Kotter, author of … [Read more...] about Are You Complacent? (And don’t even know it?)