They don't stand out from their competition, and on the Web, that's a disaster. As a result, the effort, time, energy and money spent marketing is twice as long and hard.
You've got to find a memorable brand that says in a blink who you are and what you do. And you've got to use that brand everywhere on the web, especially on a blog, on Twitter, Facebook, and other sites. (Photo credit: Shutterstock – now there's a great brand name!)
With a good brand and powerful Internet tools like a business blog, you get big results. Your name and your business stay top of mind when someone is ready to hire or buy.
Finding a great name is one of the hardest things to do. In my opinion, the best way is to brainstorm with a colleague or friend. You may have your nose too close to the blackboard and not see a great branding name.
The next hardest thing is to find an available domain name. Here are 6 mistakes to think about when naming your blog: