Dan Seidman of Sales Autopsy won a content marketing review this week. If you're interested in learning more about how to use content for marketing, sign up for a Content Marketing Review. Each week I select a winner and review their website, blog, and newsletter for the following key … [Read more...] about Content Marketing Review: What’s Good, What’s Great?…and What’s Missing?
Content Marketing Matters
Content Marketing Matters! It really does. As I wrote previously, we are in the Dawn of a New Content Marketing Era and Telling Beats Selling. Advertising isn't working. Content Matters. But if that doesn't bring up a lot of questions for you, it should. How do you write content … [Read more...] about Content Marketing Review: Sign Up to Win
"Content Marketing" is the Buzz-du-Jour among marketers everywhere, both on and offline. But it really isn't anything new. Smart marketers have been using these "new" writing techniques and content strategies for decades. Direct marketers, in their long sales letters, are expert at this. The … [Read more...] about Content Marketing Matters: Here’s the question…
One of my dear long-time clients emailed the other day, apologetically, to submit his notes and edits on a recent article I wrote. "I hope you aren't offended," he said. "I changed a few things in your article to make it suit my readers better. I also wanted to add my own perspective on the myths … [Read more...] about FAQ: Can I Edit Your Content?