I'm not going to re-hash all the top reasons you should set up and write on a blog for your business. I'm sending you straight to this page where you can sign up and download a special report I wrote with Denise Wakeman as The Blog Squad: Better Business Blogging: 4 New Concepts for Getting … [Read more...] about Got blog? You know you should, here’s why
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How Do We Develop a Respectful or Ethical Mind?
In Howard Gardner's book Five Minds for the Future, (HBSP, 2007), he writes that some of the mindsets we have always valued may not be as highly valued in the future, as our world evolves. I've just written an article based on his ideas. It's left me thinking about these five minds, a lot. Here's … [Read more...] about How Do We Develop a Respectful or Ethical Mind?
5 Highly Valued Minds for the Future
“The empires of the future will be empires of the mind.” — Winston Churchill In a ruthless, globally competitive market, companies cannot afford the luxury of holding onto more employees than they need. With economic constraints and technological advances, some jobs are being eliminated completely … [Read more...] about 5 Highly Valued Minds for the Future
What’s Wrong with Business Books?
Before buying into business books-du-jour that claim the secret formula to 'excellence' and 'great companies', take a hard look at their research methods. Both In Search of Excellence and Good to Great have inspired legions of managers everywhere, but are they based on sound evidence and rigorous … [Read more...] about What’s Wrong with Business Books?
Content Marketing Review: What’s Good, What’s Great?…and What’s Missing?
Dan Seidman of Sales Autopsy won a content marketing review this week. If you're interested in learning more about how to use content for marketing, sign up for a Content Marketing Review. Each week I select a winner and review their website, blog, and newsletter for the following key … [Read more...] about Content Marketing Review: What’s Good, What’s Great?…and What’s Missing?
Content Marketing Review: Sign Up to Win
Content Marketing Matters! It really does. As I wrote previously, we are in the Dawn of a New Content Marketing Era and Telling Beats Selling. Advertising isn't working. Content Matters. But if that doesn't bring up a lot of questions for you, it should. How do you write content that's … [Read more...] about Content Marketing Review: Sign Up to Win
Content Marketing Matters: Here’s the question…
"Content Marketing" is the Buzz-du-Jour among marketers everywhere, both on and offline. But it really isn't anything new. Smart marketers have been using these "new" writing techniques and content strategies for decades. Direct marketers, in their long sales letters, are expert at this. The … [Read more...] about Content Marketing Matters: Here’s the question…
FAQ: Can I Edit Your Content?
One of my dear long-time clients emailed the other day, apologetically, to submit his notes and edits on a recent article I wrote. "I hope you aren't offended," he said. "I changed a few things in your article to make it suit my readers better. I also wanted to add my own perspective on the myths … [Read more...] about FAQ: Can I Edit Your Content?
Debunking the Talent Myth
Everyone’s talking about ways to find opportunity amid economic chaos. Yet there’s something right under our noses that’s being overlooked: Times of crisis present unprecedented opportunities to stretch and develop real leadership capabilities. What’s needed, specifically? Hire more executive … [Read more...] about Debunking the Talent Myth
8 Keys to Picking the Right Coach
“There’s no question that future leaders will need constant coaching,” notes Ram Charan, author of Leadership in the Era of Economic Uncertainty (McGraw-Hill, 2008). “As the business environment becomes more complex, they will increasingly turn to coaches for help in understanding how to … [Read more...] about 8 Keys to Picking the Right Coach