Content Marketing Matters!
It really does. As I wrote previously, we are in the Dawn of a New Content Marketing Era and Telling Beats Selling.
Advertising isn’t working.
But if that doesn’t bring up a lot of questions for you, it should.
How do you write content that’s interesting and informs, but at the same time sells you, your products and your services?
Sign up for a Content Marketing Strategy Review.
Once a week I am randomly selecting a winner.
When you write content that markets for your business, you face certain challenges.
On the one hand, you write so that readers will get to know you, like you and trust you.
Then, you turn around and blurt out, “Oh, and by the way, BUY MY STUFF!” Uh-huh. No, I don’t think so, that doesn’t work.
To top it off, you may be an independent entrepreneur or a small business without a large budget to hire copywriters and web content specialists. You may write your web pages yourself. You probably publish your own blog, plus maybe an e-newsletter.
How do you learn to “do” content marketing in a way that works for your business, your targeted audience?
Ah, so many questions, so few answers. While there are a few content marketing books published, and a few more are in the works, there aren’t too many places to learn what you need to know.
Here’s my contribution to your education (and mine!):
Sign up for a Content Marketing Strategy Review. Once a week I am randomly selecting a winner.
Your content will be reviewed for how well it:
- Grabs readers’ attention
- Focuses on a solution to a problem
- Educates and informs
- Entertains and engages readers
- Enriches the lives of readers
- Inspires action
Why am I doing this? Why am I giving away my time for free when I earn my living doing similar things for a fee?
I am curious about the challenges professionals are facing. I want to learn more about what works and what doesn’t work. There’s no better way to learn than to roll up my sleeves and dig into real life situations.
However, the free reviews do have some limits. I don’t do line-by-line editing or rewriting. I don’t offer follow up coaching or consulting. You may disagree with my review, of course. But I’m not available for telephone discussions, that’s not part of the service. You can ask questions by email, certainly.
Private or Public?
You can get your blog or site featured in a public review if you ask, otherwise my reviews will be delivered to you by email.
The Content Marketing Strategy Review is open now. It will close when requests become too cumbersome, I get too busy or if I see that this project isn’t beneficial to participants.