Each week I select a winner and review their website, blog, and newsletter for the following key elements:
• Grabs readers’ attention
• Focuses on a solution to a problem
• Educates and informs
• Entertains and engages readers
• Enriches the lives of readers
• Inspires action
This is a way for you to have an outside expert eye to point out what’s good, what’s great, and… what’s missing for your content marketing efforts.