ethics

Leading By Your Values

December 6, 2017 By Kris DeVries

As a leader, the only effective way you can direct your life and the lives of others is to truly know what you stand for. Your personal principles, or values, direct your thoughts, priorities, preferences, and actions. The aspects of life that you value shape your character, which determine how you … [Read more...] about Leading By Your Values

How to Voice Your Values

April 29, 2014 By Patsi Krakoff

It can be extremely difficult to express your personal values at work, especially when confronted with questions of right vs. wrong. Issues become thornier when you’re facing a choice between degrees of right vs. right. Most of us want to bring our whole selves to work: our skills, ambitions and … [Read more...] about How to Voice Your Values

Just How Important Is “Content Marketing” for Coaches?

Content Marketing is now established as a key success factor for many professionals such as lawyers, doctors and many consultants. If you’re a busy successful coach working with organizations, you probably value your word-of-mouth referrals. But pay attention to your online content marketing because anytime you get a referral, you can bet someone’s going to search […]

Blogging for Busy Coaches and Consultants: Fill-in-the-blanks?

There’s no doubt that the costs of NOT blogging (lack of search engine indexing, hard to get found on Web, weak Internet presence) outweigh any excuse you can come up with. Even if you’re busier than most, if you’re in a service business that depends on creating strong credibility and trust, you need to consistently […]

Your Coach Website: 4 Ways to Stand Out from the Others

How does your coach website stand out from your competitors’ sites? Want to know what you can do to optimize your online marketing to get found, get known and get clients? Here’s why this is important: I’m going to ask you to put yourself in the shoes of your ideal clients. Imagine they have a […]