I know many successful consultants who don't have much time to take care of their online marketing presence. I understand. Even if you're publishing short blog posts, it takes time to read up, write, and hit the 'publish now' button. Surfing to find information that's relevant in your niche can … [Read more...] about Make Your Online Content Marketing Profitable
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What You Need to Know About Content Marketing for Profits
You may have heard that Content Marketing is the "way to go" when it comes to marketing your professional services on the Web. But what does that really mean? And, once you publish a website or a blog with plenty of content pages, or an e-newsletter, how does that content work to get you and your … [Read more...] about What You Need to Know About Content Marketing for Profits
20 Common Habits to Stop
Almost everyone keeps a “to-do” list. We begin the New Year with resolutions to start new regimes to make us healthier, wealthier, and, hopefully, wiser. What’s needed is a “to-stop” list of bad habits, when it comes to communicating and interacting with our peers, colleagues, direct reports and … [Read more...] about 20 Common Habits to Stop
He Thinks, She Thinks: Different Brains
Anyone with workplace experience knows men and women process information and communicate differently. Dealing with gender differences can prove challenging, especially for managers and leaders. Regardless of which industry you’re in or the position you fill, male and female coworkers can … [Read more...] about He Thinks, She Thinks: Different Brains
Leading from the Middle:
Managing Up, Down, & Sideways
"Leaders are almost by definition people who change minds." —Howard E. Gardner, Leading Minds
There is a lack of trust in senior management, according to a survey by the human-resource firm Watson Wyatt:
Only 49 percent of employees have trust and confidence in their senior managers.
Just 55 … [Read more...] about Leading from the Middle:
Managing Up, Down, & Sideways
Smart Blog Marketing: Time-Saving Tips
Did you know that with a few good tips, you could be getting good blog marketing results in under 20 minutes a day? It's true. Joan Stewart, aka The Publicity Hound, is sharing her tips and interviewing me, The Blog Squad, about Time-Saving Tips for Smart Blogging Be smart. Turn your blog into the … [Read more...] about Smart Blog Marketing: Time-Saving Tips
Top 10 Reasons to Do an E-Newsletter AND a Blog
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and articles to clients. A blog is a type of website, more personal, easy to create and far less expensive than traditional web sites. Just when you thought you … [Read more...] about Top 10 Reasons to Do an E-Newsletter AND a Blog
Avoid the Clutter & Chatter: Social Media Solutions
If you're considering adding Twitter, Facebook or LinkedIn to your marketing mix, you won't want to miss this free teleseminar: Thursday December 17, 2009 at 4 p.m. ET, click here to read more and register: http://mixiv.com/vp/68753/19900 I struggle myself with knowing how much time to … [Read more...] about Avoid the Clutter & Chatter: Social Media Solutions
Ethical Slips and the Irresistible Urge to Cheat
Even with a solid foundation of good moral values, no one is immune to making unethical choices. Ethical slips and traps are rampant, from telling white lies that protect a friend, to ignoring a gut feeling and following orders when we know better. Not a month goes by without some highly … [Read more...] about Ethical Slips and the Irresistible Urge to Cheat
Join Patsi’s Private List: Save Time & Money
"Writing optimized, compelling, keyword-rich content on the Internet is the quickest, least expensive, easiest way to grow sales and build your business..." If you're having trouble keeping up with your marketing, and not getting the results you want, you aren't alone. Find out how to save … [Read more...] about Join Patsi’s Private List: Save Time & Money