How to Craft an 'About' Page: 5 Keys to Telling Your Story When's the last time you updated your bio on your blog's About page? Or your About Us page on your website? Did you know that this is one of the most visited pages? People want to know who's behind a business. Personalities count. Yet … [Read more...] about Content Marketing Key: Who Are YOU?
Business Blogging
Branding Your Blog: Content Marketing Tips
Branding Your Blog: Tips and Tag Lines Branding is more than finding a clever name for your blog. It starts there, but then you must extend the brand with a tag line, logo design, colors, your photo and bio, and create a consistent profile everywhere on the Net, including Twitter and … [Read more...] about Branding Your Blog: Content Marketing Tips
Branding is Critical for Content Marketing
6 Deadly Blog Branding Mistakes to Avoid Many professionals and entrepreneurs are brandless or under-branded. And so are their blogs. They don't stand out from their competition, and on the Web, that's a disaster. As a result, the effort, time, energy and money spent … [Read more...] about Branding is Critical for Content Marketing
Dishonest Bosses: They’re Everywhere…
A majority of U.S. workers do not think their bosses are honest, said a survey released in October, 2009. One in four would fire their boss if they could. This news is certainly fodder for executive coaches and consultants working with bosses. The survey was conducted for Adecco Group North … [Read more...] about Dishonest Bosses: They’re Everywhere…
Best Companies Are Committed to Coaching: Video
Mark Joyella is an Emmy-winning television news reporter who's turned his talents to a specialty in coach reporting. He's making a series of video clips on coaching in organizations. This current video highlights how companies on Forbes Magazine's annual list of the "Best Companies to Work For" are … [Read more...] about Best Companies Are Committed to Coaching: Video
Top 10 Leadership Blogs for 2009 Announced
One of the best ways to improve your marketing efforts is to watch and read what others are doing online. But this can be confusing, since promoting your executive coach services isn't the same as selling cars, or real estate or even life coaching. How are the top people in your industry marketing? … [Read more...] about Top 10 Leadership Blogs for 2009 Announced
How to Get More BAM! from Your Business Blog
Recently my tennis pro, Woody Yokum, asked me to keep my left hand on my racket a little longer than usual as I brought my racket back for a right forehand. This helped me get more shoulder rotation. Then I unleashed my stroke and hit the ball. BAM! The ball flew faster and harder than I'd ever … [Read more...] about How to Get More BAM! from Your Business Blog
Got blog? You know you should, here’s why
I'm not going to re-hash all the top reasons you should set up and write on a blog for your business. I'm sending you straight to this page where you can sign up and download a special report I wrote with Denise Wakeman as The Blog Squad: Better Business Blogging: 4 New Concepts for Getting … [Read more...] about Got blog? You know you should, here’s why