newsletter articles

The Best Coaching Newsletters

May 23, 2018 By Glenn Dugan

As an executive coach, you’re reaching your network with lots of free content, drawing potential clients to your skills and expertise. If you’re like other successful coaches, your prime content format is an e-newsletter, one you distribute monthly via email or social media. Here is where you can … [Read more...] about The Best Coaching Newsletters

5 Biases That Lead to Bad Decisions

June 23, 2010 By Patsi Krakoff

A growing body of research reveals that our behavior and decisions are influenced by an array of strong psychological undercurrents, all of which are more powerful and pervasive than we realize. By charting these undercurrents and their unanticipated effects, we can identify our faulty thinking … [Read more...] about 5 Biases That Lead to Bad Decisions

Just How Important Is “Content Marketing” for Coaches?

Content Marketing is now established as a key success factor for many professionals such as lawyers, doctors and many consultants. If you’re a busy successful coach working with organizations, you probably value your word-of-mouth referrals. But pay attention to your online content marketing because anytime you get a referral, you can bet someone’s going to search […]

Blogging for Busy Coaches and Consultants: Fill-in-the-blanks?

There’s no doubt that the costs of NOT blogging (lack of search engine indexing, hard to get found on Web, weak Internet presence) outweigh any excuse you can come up with. Even if you’re busier than most, if you’re in a service business that depends on creating strong credibility and trust, you need to consistently […]

Your Coach Website: 4 Ways to Stand Out from the Others

How does your coach website stand out from your competitors’ sites? Want to know what you can do to optimize your online marketing to get found, get known and get clients? Here’s why this is important: I’m going to ask you to put yourself in the shoes of your ideal clients. Imagine they have a […]