I've been experimenting with short video posts as a means to connect with blog and website visitors. Soon I'm going to offer a marketing video option to executive coaches. Video clips are very powerful to show your expertise along with your personality. Since executive coaching is such a personal … [Read more...] about Executive Coaches Use Video Marketing
Content Marketing Matters
1/3+ of Companies ARE Hiring!
August 2009 Sherpa Coaching News: A summer 2009 survey from Sherpa Coaching tells us that change is in the air, for better or worse: Nearly 30% of firms surveyed have reduced spending on training and development 40% are standing pat In spite of a down economy, 30% of firms surveyed are … [Read more...] about 1/3+ of Companies ARE Hiring!
Executive Coaching Survey: High Results
I recently researched the executive coaching field for a white paper I wrote for a client, and discovered a survey on coaching effectiveness I'll share with you here. This is from the Institute of Executive Coaching in Australia. (Armstrong, Melser, Tooth 2007) The Institute’s ongoing … [Read more...] about Executive Coaching Survey: High Results
Leadership Development NOT in a Recession…
By way of John Agno's Coaching Tip: The Leadership Blog, here are interesting facts on leadership development spending in companies: "While it may be true that organizations are cutting funding for "training programs," that is not the case when it comes to grooming emerging leaders. According to … [Read more...] about Leadership Development NOT in a Recession…
Is Your Message Emotional & Personal?
People aren’t listening. They are mentally doing email, preparing for their next meeting, and thinking about other things, especially personal things. The first step in communicating is to get their urgent attention. Think about these facts the next time you're writing content for your … [Read more...] about Is Your Message Emotional & Personal?
3-Day Sale: Save on Article & Newsletter Subscriptions
For some, contracts and gigs are a little slow right now. But things are picking up again. Numerous studies have shown that companies that spend on marketing during recessions do significantly better than those that make big cuts. It’s a good time to step up your content marketing with … [Read more...] about 3-Day Sale: Save on Article & Newsletter Subscriptions
Pattern Recognition: Super Brain Power… Sometimes
Pattern recognition is an amazingly helpful brain process that we take for granted. It consistently helps us make split second decisions in both large and small ways. On the tennis courts, it's obvious. The opponent takes his racquet back in preparation, and depending on how far he turns his … [Read more...] about Pattern Recognition: Super Brain Power… Sometimes
Got blog? You know you should, here’s why
I'm not going to re-hash all the top reasons you should set up and write on a blog for your business. I'm sending you straight to this page where you can sign up and download a special report I wrote with Denise Wakeman as The Blog Squad: Better Business Blogging: 4 New Concepts for Getting … [Read more...] about Got blog? You know you should, here’s why
How Do We Develop a Respectful or Ethical Mind?
In Howard Gardner's book Five Minds for the Future, (HBSP, 2007), he writes that some of the mindsets we have always valued may not be as highly valued in the future, as our world evolves. I've just written an article based on his ideas. It's left me thinking about these five minds, a lot. Here's … [Read more...] about How Do We Develop a Respectful or Ethical Mind?
What’s Wrong with Business Books?
Before buying into business books-du-jour that claim the secret formula to 'excellence' and 'great companies', take a hard look at their research methods. Both In Search of Excellence and Good to Great have inspired legions of managers everywhere, but are they based on sound evidence and rigorous … [Read more...] about What’s Wrong with Business Books?