Dan Seidman of Sales Autopsy won a content marketing review this week. If you're interested in learning more about how to use content for marketing, sign up for a Content Marketing Review. Each week I select a winner and review their website, blog, and newsletter for the following key … [Read more...] about Content Marketing Review: What’s Good, What’s Great?…and What’s Missing?
Content Marketing Review: Sign Up to Win
Content Marketing Matters! It really does. As I wrote previously, we are in the Dawn of a New Content Marketing Era and Telling Beats Selling. Advertising isn't working. Content Matters. But if that doesn't bring up a lot of questions for you, it should. How do you write content that's … [Read more...] about Content Marketing Review: Sign Up to Win
Content Marketing Matters: Here’s the question…
"Content Marketing" is the Buzz-du-Jour among marketers everywhere, both on and offline. But it really isn't anything new. Smart marketers have been using these "new" writing techniques and content strategies for decades. Direct marketers, in their long sales letters, are expert at this. The … [Read more...] about Content Marketing Matters: Here’s the question…
FAQ: Can I Edit Your Content?
One of my dear long-time clients emailed the other day, apologetically, to submit his notes and edits on a recent article I wrote. "I hope you aren't offended," he said. "I changed a few things in your article to make it suit my readers better. I also wanted to add my own perspective on the myths … [Read more...] about FAQ: Can I Edit Your Content?
Debunking the Talent Myth
Everyone’s talking about ways to find opportunity amid economic chaos. Yet there’s something right under our noses that’s being overlooked: Times of crisis present unprecedented opportunities to stretch and develop real leadership capabilities. What’s needed, specifically? Hire more executive … [Read more...] about Debunking the Talent Myth
8 Keys to Picking the Right Coach
“There’s no question that future leaders will need constant coaching,” notes Ram Charan, author of Leadership in the Era of Economic Uncertainty (McGraw-Hill, 2008). “As the business environment becomes more complex, they will increasingly turn to coaches for help in understanding how to … [Read more...] about 8 Keys to Picking the Right Coach
The Mindful Leader: Sit and Be Still
"Face reality as it is, not as it was or as you wish it to be." —Jack Welch, former CEO of General Electric Most business books focus on how leaders can achieve more. How can you do more, better…and faster? This full-length article takes the opposite tack: how and why, as leaders, you should sit … [Read more...] about The Mindful Leader: Sit and Be Still
A Checklist for Managing Your Boss
There will always be those who view the concept of managing upward as flattery and manipulation. Others hold the common belief that if bosses are wise, they don’t need to be managed and such efforts will be viewed solely as attempts to play office politics. But managing upward is not about … [Read more...] about A Checklist for Managing Your Boss
4 Paths to Less Business Stress
Work is a common source of unhappiness and stress. Studies have concluded that the number of burned-out, stressed-out or chronically stressed individuals is between one-fourth and one-third of the work force. Leaders and workers must be fully present and engaged at work, in a state of health and … [Read more...] about 4 Paths to Less Business Stress
Narcissistic Leaders in Times of Uncertainty
Today, rapid changes in technology, the economy and the way business is conducted call for robust leadership. To paraphrase Dickens, it is the best of times and the worst of times. In the quest for leaders who can “save” us, we turn to strong charismatic CEOs, in spite of the inherent risks of … [Read more...] about Narcissistic Leaders in Times of Uncertainty