Do you really know what contributes to your company’s high performance — or are you making assumptions based on faulty logic? It turns out that most of the data regarding why one company succeeds and another fails is rife with errors in thinking and researcher bias. For all of the business … [Read more...] about 9 Common Delusions About High Performance
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The Brain Science of Persuasion: 7 Automatic Triggers
People make two major mistakes when trying to persuade others: 1. Using the argument that would work best on themselves 2. Overestimating the power of logic and rationality The scientific study of persuasion has continued for more than half a century, yet executives across all fields make … [Read more...] about The Brain Science of Persuasion: 7 Automatic Triggers