Top business leaders embark on their role with great enthusiasm and expectations. They set out to make a difference and craft a success story. Fueled by their freedom to create, leaders draft mission and vision statements to frame their organization’s purpose. Their mission statements define their work or specialty, and their vision statements declare what they seek to accomplish (and why).
Vision is testimony to a leader’s beliefs, and it ideally trickles down to followers. It sets the tone for all company operations.
Unfortunately, many organizations with a proclaimed vision struggle to uphold it. This vision has died somewhere along the way, starting out strong but eventually losing its power. Many leaders fail to recognize the descent. Once they do become aware, they wonder what caused it.
Fortunately, with the proper approach, visions needn’t fade away. They can (and must) be kept fervently alive.
This article explores leadership vision, and suggests ways leaders can properly establish, maintain and multiply their vision to effectively accomplish goals.
This is a brief synopsis of a 1,600-word and a 1,000-word article and 5-Article Nuggets*, suitable for consultants’ newsletters for executives and leaders in organizations. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences and perspectives.
The complete article includes these important concepts:
- The cost of a dead vision
- How vision gets lost
- Properly establish your vision
- Effectively maintain your vision
- Multiply your vision
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Order Links to purchase this article:
- Keep Your Vision Alive– 1,600-word Article with Full Reprint Rights, $79
- Keep Your Vision Alive– 1,000-word article with Full Reprint Rights, $57
- Keep Your Vision Alive– 5-Article Nuggets* with Full Reprint Rights, $89
*Article Nuggets: The same article broken up into 5 blog-style sections suitable for a series of blog posts or shorter newsletter articles.
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