I have a question for all you executive coaches working in organizations. How common is it to hear discussions on “going green” and corporate social responsibility? I’m reading a lot of things right now about this:
- Harvard Business Review, September ’09: Why Your Next Business Model Must Be Green
- Hot, Flat and Crowded: Why We Need a Green Revolution – and How It Can Renew America, by Thomas L. Friedman
- Green Recovery: Get Lean, Get Smart, And Emerge From the Downturn on Top, by Andrew S. Winston
- Irresponsible Corporate Responsibility: Doing Good Isn’t Always Done Well
by Alyssa Dver on Marketing Profs Blog - CSR- So What? by Sarah Mitchell on Global Copywriting blog
- CSR: Good Ways for Small Business to Make a Positive Impact by Sarah Mitchell, Global Copywriting blog
But is corporate social responsibility something executives are serious about? Or just trying to sound good, for marketing purposes, and pleasing the public? These books make a good case based on bottom line analytics and real results from corporations such as WalMart, HP and others. But sometimes I wonder how far executives will walk their talk… comments welcome.