Product branding is a familiar concept where product identity, reputation and differentiation are promoted. In an ideal world, a product’s image is established in positive ways, and the market is made aware of its presence. While it seems natural to brand products, leaders often don’t recognize how advantageously this principle can be applied to their careers.
A significant aspect of leadership success pertains to how the leader is perceived and accepted in their role. Favorable impressions are a huge part of the human experience, especially when applied to relationship-based activities such as leading people in an organizational setting. Positive impressions enhance a leader’s impact and offer more growth opportunities than neutral or negative impressions.
Leaders, while valuing the need to perform well and meet commitments, also benefit by establishing a solid personal brand. This allows them to make the most of their skills and potential as they advance their career path. There are several key areas that formulate your leadership brand and, when developed well, can take you to new heights.
These articles and Article Nuggets explore leadership brands, and several key areas that, when developed well, can take you to new heights.
This is a brief synopsis of an 1,675-word and a 1,120-word article, and 5-Article Nuggets*, suitable for consultants’ newsletters for executives and leaders in organizations. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences and perspectives.
The complete articles and Article Nuggets include these important concepts:
- What constitutes a leadership brand
- The building block: behavior
- The art of appearance
- The criticality of communication
- Relying on relationships
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Send us an email and let us know if you’d like to receive this article, Article Nuggets* or Newsletter (as applicable.) It is available in the following formats:
1. Establish Your Leadership Brand– 1,675-word Article, $79
2. Establish Your Leadership Brand– 1,120-word article, $57
3. Establish Your Leadership Brand– 5-Article Nuggets*, $89
*Article Nuggets: The same article broken up into 3-5 blog-style sections suitable for a series of blog posts or shorter newsletter articles.