As an executive coach, you’re reaching your network with lots of free content, drawing potential clients to your skills and expertise. If you’re like other successful coaches, your prime content format is an e-newsletter, one you distribute monthly via email or social media. Here is where you can shine and impress readers, keeping you front-of-mind with leaders and executives who hire coaches.
If you aren’t issuing regular newsletters, why not? Providing helpful information on leadership topics is a great way to engage your audience. Leaders are always looking for fresh insights and ideas pertaining to their careers. Newsletters that present new information or perspectives are popular and create a following. They ask provoking questions or prompt reflective thinking. The best leadership newsletters find a new angle, and offer data and/or validation from experts or authors to support the message and make it compelling.
The best newsletters are easy to read and memorable, long after they’ve been read. Adding personal stories and images illustrates a point and enhances the ability for readers to remember you and your expertise. Impress readers with your words and graphics, and they’ll look forward to your next edition.
Most importantly, the greatest coaching newsletters focus on the needs of readers. They help solve the problems and challenges readers face. Use your experience and leadership stories to make your e-Newsletter come alive with authenticity and real-world emotions.
Our mission at Content for Coaches is to provide you with the highest-quality content to make your newsletters stand out and work hard for you. You can view all of our articles in our article library, here, and use the search box on the right sidebar to search by category or keyword. Let us know if you don’t find what you’re looking for; send us an email or give us a call. Thanks for allowing us the chance to enhance your business, reaching the leaders you’ll be able to help!