• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Content for Coaches and Consultants

World’s #1 Source of Articles for the Leadership Coaching and Consulting Industry

  • Home
  • Our Blog
  • About
  • Articles for Sale
  • Article Subscriptions
  • Newsletter Services
  • Blog Services
  • Our Clients Say
  • Contact Us

What’s Your Coaching Specialty?

April 2, 2018 By Glenn Dugan

Your-Coaching-SpecialtyThe most successful executive coaches are experienced in only a few areas, able to help managers with specific challenges. Too diverse an arsenal paints you as a generalist. Executives are looking for specialists. In our work with coaches and consultants we have found that lesser experienced coaches aren’t always sure what they’re best at, and this is evident when they market their services. If you can relate to this, we have some useful tips to help you market your specialty.

Executives generally seek coaches and consultants when they need assistance to overcome specific personal or organizational obstacles. The interesting thing about coaching is that leaders will see a problem, but often fail to accurately trace its origins. This is where your impartial perspective can get to the root of things.

Executives seek help with some of these prevalent issues: 

  • A lack of employee engagement: People don’t put forth great effort or have much interest in what they do. If you have experience with this, you can train the leader in the principles of engagement, dig into their character, behavior, and leadership style.
  • High turnover (employee retention): If this is your specialty, you can discover what the underlying issues are and address them. This may involve leadership style, employee relations practices, or low values.
  • Poor communication: If you have a knack for fixing communication problems, you can apply the appropriate training to develop better communication skills and practices.
  • Waste and inefficiency. If this is your area of interest, you can help leaders understand how to assess their processes, policies and performances.

Apply your specific interests, skills and experience to market the services best suited for your success. It’s best to market a few services as a specialist, allowing you to attain excellent outcomes, rather than as a generalist who may not be able to provide as much expertise as someone who specializes. Decide what you do well and become the best at it.

Then, publish your solutions to specific leadership challenges in your networking publications (if you need help, you can find topics by keyword search in our Content for Coaches article library, or by clicking the links above). Focus on the executive and address their issues. You’ll be rewarded with loyal clients who trust you to solve their problems.

So, what’s your specialty? Which executive issue(s) does it address? We’d love to hear from you; send us an email.   

 

 

 

 

Filed Under: Our Blog Tagged With: coaching specialty, market your coaching, market your specialty, professional coaching

Primary Sidebar

Connect with Us!

FacebooktwitterLinkedInYouTubeRSS Feed
Alltop, all the top stories
As Featured On EzineArticles

Content News

Sign up to receive our ContentNews, and you’ll receive announcements and synopses of new article topics available that can help you save time and money, so that you can get found, get known, and get clients!

Signup here:
ContentNews

Recent Articles

Coaches Need Persistence…

The Best Content Marketing Solution…

Content Marketing Matters

Just How Important Is “Content Marketing” for Coaches?

Content Marketing is now established as a key success factor for many professionals such as lawyers, doctors and many consultants. If you’re a busy successful coach working with organizations, you probably value your word-of-mouth referrals. But pay attention to your online content marketing because anytime you get a referral, you can bet someone’s going to search […]

Blogging for Busy Coaches and Consultants: Fill-in-the-blanks?

There’s no doubt that the costs of NOT blogging (lack of search engine indexing, hard to get found on Web, weak Internet presence) outweigh any excuse  you can come up with. Even if you’re busier than most, if you’re in a service business that depends on creating strong credibility and trust, you need to consistently […]

Your Coach Website: 4 Ways to Stand Out from the Others

How does your coach website stand out from your competitors’ sites? Want to know what you can do to optimize your online marketing to get found, get known and get clients? Here’s why this is important: I’m going to ask you to put yourself in the shoes of your ideal clients. Imagine they have a […]

More Posts from this Category

PRIVACY POLICY

© 2019 Copyright Content for Coaches LLC · Content for Coaches & Consultants™ is a trademark of Content for Coaches LLC