Expert Ebook Questionnaire
©Patsi Krakoff, Psy. D.

1. What is the area of expertise you'd like to focus on for this ebook?

2. What are other areas of expertise you also have, but which will be secondary to this?

3. What are your goals for this ebook? What would you like the results to be? Why?

4. Who are your targeted readers for this ebook? Describe them in some detail. Create an ideal reader profile. What drives them to make decisions?

5. What are your readers' biggest challenges/pain points?

6. How would you state your unique message, or how would you encapsulate your core philosophy in a sentence or paragraph? What makes you different or unique as an expert in your field?

7. What benefits will the reader get from using your ideas/concepts? Please list as many you can think of.

8. What benefits would the reader/targeted client/prospect get from hiring you?

9. What proof do you have for your stated results? (statistics, quotes, testimonials, arguments?)

10. What disadvantages are there for a company or client who does not follow what you say? What is it costing them to not take the action you want them to take?