Ebooks4Experts.com 
Expert Ebook Process
©Patsi Krakoff, Psy.D.

The process of completing your expert ebook is a collaborative one, even if you’re writing most of the content and especially if you’re writing none of it. 
Here’s what to expect during the process of researching and writing your Expert Ebook:

1. Gather information
   a. You complete a detailed Expert Ebook Questionnaire and return to Patsi (we can't start until this is received). You also give access and send to Patsi relevant documents and information.
   b. Arrange phone call with Patsi to clarify goals, objectives and details
2. Create an Outline: Patsi will write up an outline based on your input above, and submit to you.
   a. Arrange phone with Patsi to discuss, clarify, modify the outline/ schedule
   b. Approval or revision of outline
3. Initial Writing: Write up the Expert Ebook Introduction or first chapter according to what is decided most appropriate.
   a. We meet to discuss content either by phone or email or both.
   b. Review with you and establish an approximate schedule and flow for completion of chapters as well as allocation of client tasks such as submitting client stories.
4. Approval and revisions
   a. Arrange regular phone calls for revisions
   b. Revisions if necessary
   c. (Please note that changes to the original outline or plan are possible but will most likely include additional fees for time, research and changes.)
5. Professional Editing – No matter how well you write or how well I write, I always recommend review by a professional editor. I can recommend the one I use, or you can use anyone you prefer.
6. Formatting
   a. Plain word doc - included with fee
   b. PDF file – available for additional fee
   c. Book or eBook design and formatting – not included but can be outsourced to experts
   c. Other graphic design elements (additional fee)
7. Delivery to client
   a. Discussion of possibilities for use.
   b. Possible teleseminar or audio file on how to maximize use of expert ebook.
8. Include minor revisions free for the first 30 days after completion and delivery in a word doc.
9. Marketing: Patsi has partnered with a number of ebook marketing experts and will make suggestions for how you can best reach a maximum number of appropriate readers. 
Marketing of ebooks is a separate yet essential part of using an ebook to your professional advantage and can take almost as much time and resources as the actual writing. I will only suggest ebook marketing professionals who have achieved a level of success.
If you have any questions about this process, please send me an email. 

Patsi Krakoff
858-224-5886