Customized White Paper Process
©Patsi Krakoff, Psy.D.

Here’s what to expect during the process of researching and writing your custom white paper:

1. Gather information
   a. You complete detailed questionnaire and return to Patsi (we can't start until this is received)

   b. Phone call with Patsi to clarify goals, objectives and details

   c. For premium clients, write up your interview questions & set up the interview time with Patsi. This interview may occur via email or phone.

2. Patsi will write up an outline or executive summary and  submit to client

   a. Phone call with Patsi to discuss, clarify, modify the outline/ summary

   b. Approval or revision of outline

3. Write up the white paper first draft
   a. Patsi submits to professional editor
   b. Review with you (balance of payment due prior to receipt of draft)

4. Approval, or revisions
   a. Phone call between you and Patsi to discuss white paper
   b. Revisions if necessary
   c. (Please note that changes to the original outline or plan are possible but will most likely include additional fees for time, research and changes.)

5. Formatting
   a. Plain word doc - included with fee
   b. PDF file - included with fee
   c. Optional formatting in HTML or other graphic design elements (additional fee)

6. Delivery to client
   a. Discussion of possibilities for use; Patsi will make available to you articles on white papers usage 
   b. Possible teleseminar or audio file on how to maximize use of your white paper

7. Include minor revisions free for the first 30 days. 

8. Bonus feature: For premium clients, 10 minute audio interview about your business, which can be     submitted with the white paper to prospects, or posted on your web site as a lead generator

If you have any questions about this process, please send me an email: 

Patsi Krakoff
858-375-5048