Content Marketing is now established as a key success factor for many professionals such as lawyers, doctors and many consultants. If you’re a busy successful coach working with organizations, you probably value your word-of-mouth referrals. But pay attention to your online content marketing … [Read more...] about Just How Important Is “Content Marketing” for Coaches?
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How does content marketing work for executive coaches and consultants? What makes someone pick up the phone and call you to inquire about your coaching services after they read an article you publish in your newsletter or blog? Ah, yes, but there's the problem right there in red, the "ACTION" word. … [Read more...] about How Does Content Marketing Work for Executive Coaches?
Content marketing is challenging, but it can also be the most rewarding work. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build … [Read more...] about The Best Content Marketing Solution Strategies
I know many successful consultants who don't have much time to take care of their online marketing presence. I understand. Even if you're publishing short blog posts, it takes time to read up, write, and hit the 'publish now' button. Surfing to find information that's relevant in your niche can … [Read more...] about Make Your Online Content Marketing Profitable
You may have heard that Content Marketing is the "way to go" when it comes to marketing your professional services on the Web. But what does that really mean? And, once you publish a website or a blog with plenty of content pages, or an e-newsletter, how does that content work to get you and your … [Read more...] about What You Need to Know About Content Marketing for Profits
You've heard the news: Advertising is out, content is in. More specifically, content that educates and entertains your readers and web/blog visitors is being touted as the Milky Way to online success. For example, viral videos are great for building web traffic. Just one question... how does that … [Read more...] about Content Marketing for Online Profits
How to Craft an 'About' Page: 5 Keys to Telling Your Story When's the last time you updated your bio on your blog's About page? Or your About Us page on your website? Did you know that this is one of the most visited pages? People want to know who's behind a business. Personalities count. Yet … [Read more...] about Content Marketing Key: Who Are YOU?
Branding Your Blog: Tips and Tag Lines Branding is more than finding a clever name for your blog. It starts there, but then you must extend the brand with a tag line, logo design, colors, your photo and bio, and create a consistent profile everywhere on the Net, including Twitter and … [Read more...] about Branding Your Blog: Content Marketing Tips
6 Deadly Blog Branding Mistakes to Avoid Many professionals and entrepreneurs are brandless or under-branded. And so are their blogs. They don't stand out from their competition, and on the Web, that's a disaster. As a result, the effort, time, energy and money spent … [Read more...] about Branding is Critical for Content Marketing
Dan Seidman of Sales Autopsy won a content marketing review this week. If you're interested in learning more about how to use content for marketing, sign up for a Content Marketing Review. Each week I select a winner and review their website, blog, and newsletter for the following key … [Read more...] about Content Marketing Review: What’s Good, What’s Great?…and What’s Missing?